{"id":23,"date":"2025-11-28T16:23:55","date_gmt":"2025-11-28T16:23:55","guid":{"rendered":"https:\/\/sandyzulfikar.my.id\/articles\/?p=23"},"modified":"2025-11-30T14:38:52","modified_gmt":"2025-11-30T14:38:52","slug":"step-by-step-pasang-ads-cpas-tiktok-shop","status":"publish","type":"post","link":"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/","title":{"rendered":"Step by Step Pasang Ads CPAS Tiktok Shop"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%9A%80_Panduan_Lengkap_CPAS_TikTok%E2%80%93Tokopedia_Cara_Kerja_Keuntungan_dan_Cara_Pasangnya\" >\ud83d\ude80 Panduan Lengkap CPAS TikTok\u2013Tokopedia: Cara Kerja, Keuntungan, dan Cara Pasangnya<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%E2%AD%90_Apa_Itu_CPAS_TikTok_Tokopedia\" >\u2b50 Apa Itu CPAS TikTok Tokopedia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%8E%AF_Kenapa_CPAS_Penting_untuk_Brand_dan_TikTok_Mall\" >\ud83c\udfaf Kenapa CPAS Penting untuk Brand dan TikTok Mall?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%A7%A0_Bagaimana_Cara_Kerja_CPAS_TikTok\" >\ud83e\udde0 Bagaimana Cara Kerja CPAS TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%A7%A9_Persiapan_Wajib_Sebelum_Membuat_CPAS\" >\ud83e\udde9 Persiapan Wajib Sebelum Membuat CPAS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#1_Akun_Facebook_Aktif\" >1. Akun Facebook Aktif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#2_Business_Manager_BM_Portfolio_Bisnis_Meta\" >2. Business Manager (BM) \/ Portfolio Bisnis Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#3_Facebook_Page_Halaman\" >3. Facebook Page (Halaman)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#4_Akun_Iklan_Meta\" >4. Akun Iklan Meta<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%94%97_Langkah_Teknis_CPAS_TikTok_Tokopedia_Step-by-Step\" >\ud83d\udd17 Langkah Teknis CPAS TikTok Tokopedia (Step-by-Step)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#1_Buat_Business_Manager_BM\" >1. Buat Business Manager (BM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#2_Buat_Akun_Iklan\" >2. Buat Akun Iklan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#3_Assign_Partner_Hubungkan_BM_kamu_ke_TokopediaTikTok\" >3. Assign Partner (Hubungkan BM kamu ke Tokopedia\/TikTok)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#4_Buat_Katalog_CPAS_di_TikTok_Seller\" >4. Buat Katalog CPAS di TikTok Seller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#5_Menunggu_Approval_3%E2%80%935_Hari\" >5. Menunggu Approval (3\u20135 Hari)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%93%A3_Struktur_Campaign_CPAS_yang_Wajib_Kamu_Jalankan\" >\ud83d\udce3 Struktur Campaign CPAS yang Wajib Kamu Jalankan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#1_Ad_Set_Pelanggan_Baru_All_Products\" >1. Ad Set Pelanggan Baru (All Products)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#2_Ad_Set_Retargeting_All_Products\" >2. Ad Set Retargeting (All Products)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%94%A5_Tambahan_Opsional_Kalau_Mau_Lebih_Optimal\" >\ud83d\udd25 Tambahan Opsional (Kalau Mau Lebih Optimal)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%92%AC_Penutup_CPAS_TikTok_Tokopedia_Mesin_Traffic_dari_Meta\" >\ud83d\udcac Penutup: CPAS TikTok Tokopedia = Mesin Traffic dari Meta<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/step-by-step-pasang-ads-cpas-tiktok-shop\/#%F0%9F%8C%90_sandyzulfikarmyid_%E2%80%93_Konsultan_Digital_Marketing_Terpercaya\" >\ud83c\udf10 sandyzulfikar.my.id \u2013 Konsultan Digital Marketing Terpercaya<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_Panduan_Lengkap_CPAS_TikTok%E2%80%93Tokopedia_Cara_Kerja_Keuntungan_dan_Cara_Pasangnya\"><\/span>\ud83d\ude80 Panduan Lengkap CPAS TikTok\u2013Tokopedia: Cara Kerja, Keuntungan, dan Cara Pasangnya<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok kembali menghadirkan fitur baru untuk para seller: <strong>Iklan Kolaboratif<\/strong> atau yang lebih dikenal sebagai <strong>CPAS TikTok Tokopedia<\/strong>. Buat kamu yang ingin meningkatkan omzet toko di TikTok Shop atau TikTok Mall, fitur ini wajib banget kamu pahami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di artikel ini kita bahas dengan bahasa yang santai dan logis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apa itu CPAS TikTok\u2013Tokopedia<\/li>\n\n\n\n<li>Bagaimana cara kerjanya<\/li>\n\n\n\n<li>Kenapa penting untuk pemilik brand<\/li>\n\n\n\n<li>Langkah teknis membuat CPAS sampai aktif<\/li>\n\n\n\n<li>Struktur campaign yang <em>wajib<\/em> kamu jalankan<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%AD%90_Apa_Itu_CPAS_TikTok_Tokopedia\"><\/span>\u2b50 Apa Itu CPAS TikTok Tokopedia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPAS adalah singkatan dari <strong>Collaborative Performance Advertising Solution<\/strong> \u2014 produk resmi milik Meta (Facebook &amp; Instagram).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bedanya, CPAS ini diarahkan untuk membawa <strong>traffic dari Meta<\/strong> langsung ke <strong>halaman produk TikTok Shop \/ Tokopedia seller<\/strong> kamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi iklan kamu akan tayang di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Audience Network (aplikasi &amp; website partner Meta)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lalu semua traffic-nya diarahkan masuk ke halaman produk TikTok Seller-mu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hasilnya:<\/strong><br>Iklan dari luar TikTok akan membawa calon pembeli baru masuk ke toko kamu \u2192 peluang penjualan lebih besar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_Kenapa_CPAS_Penting_untuk_Brand_dan_TikTok_Mall\"><\/span>\ud83c\udfaf Kenapa CPAS Penting untuk Brand dan TikTok Mall?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kalau kamu adalah:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Pemilik brand<br>\u2714 Seller TikTok Mall<br>\u2714 Jual produk kesehatan\/kecantikan (skincare, suplemen, haircare, dll)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CPAS ini <strong>super direkomendasikan<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alasannya sederhana:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Konten di TikTok cukup ketat<\/strong> (banyak batasan untuk kategori health &amp; beauty).<\/li>\n\n\n\n<li><strong>Di Meta jauh lebih fleksibel<\/strong>, sehingga kamu bisa bikin konten promosi lebih bebas.<\/li>\n\n\n\n<li>Traffic dari Meta itu sangat besar \u2192 potensi omzet lebih cepat naik.<\/li>\n\n\n\n<li>Dinamis ads Meta mampu memilih produk paling berpotensi untuk \u201cmencari pembelinya sendiri\u201d.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A0_Bagaimana_Cara_Kerja_CPAS_TikTok\"><\/span>\ud83e\udde0 Bagaimana Cara Kerja CPAS TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Secara sederhana:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Kamu membuat <strong>Business Manager (BM)<\/strong> Meta.<\/li>\n\n\n\n<li>Kamu membuat <strong>Akun Iklan<\/strong> di BM tersebut.<\/li>\n\n\n\n<li>Kamu \u201cmenghubungkan\u201d BM kamu ke <strong>Business Manager Tokopedia\/TikTok<\/strong> melalui fitur <strong>Assign Partner<\/strong>.<\/li>\n\n\n\n<li>Setelah partner tersambung \u2192 kamu buat <strong>katalog CPAS<\/strong> di TikTok Seller.<\/li>\n\n\n\n<li>Katalog itu akan dikirim ke Meta dan menunggu persetujuan (biasanya 3\u20135 hari kerja).<\/li>\n\n\n\n<li>Setelah katalog disetujui \u2192 kamu bisa langsung membuat campaign CPAS.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hasil akhirnya:<br>Produk kamu otomatis muncul dalam bentuk iklan katalog dinamis di Facebook &amp; Instagram.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A9_Persiapan_Wajib_Sebelum_Membuat_CPAS\"><\/span>\ud83e\udde9 Persiapan Wajib Sebelum Membuat CPAS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut yang harus kamu punya sebelum masuk langkah teknis:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Akun_Facebook_Aktif\"><\/span>1. <strong>Akun Facebook Aktif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ini wajib, karena BM dan Akun Iklan dibuat melalui Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Business_Manager_BM_Portfolio_Bisnis_Meta\"><\/span>2. <strong>Business Manager (BM) \/ Portfolio Bisnis Meta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BM ini adalah \u201crumah\u201d tempat katalog, page, akun iklan, pixel, dan partner terhubung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cara buat BM:<br>Masuk ke <strong>business.facebook.com\/create<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Page_Halaman\"><\/span>3. <strong>Facebook Page (Halaman)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BM tidak bisa dibuat kalau kamu belum punya Page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Page bisa dibuat di:<br>facebook.com \u2192 ikon profil \u2192 \u201cBuat Halaman Publik\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Akun_Iklan_Meta\"><\/span>4. <strong>Akun Iklan Meta<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ini dibuat di dalam BM:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BM \u2192 Pengaturan Bisnis \u2192 Akun Iklan \u2192 Tambahkan \u2192 Buat Akun Iklan<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Catatan penting:<br>Jika akun iklan pernah dipakai sebelumnya, hapus campaign lama.<br>CPAS butuh akun iklan \u201cbersih\u201d.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%97_Langkah_Teknis_CPAS_TikTok_Tokopedia_Step-by-Step\"><\/span>\ud83d\udd17 Langkah Teknis CPAS TikTok Tokopedia (Step-by-Step)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Buat_Business_Manager_BM\"><\/span><strong>1. Buat Business Manager (BM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Masuk ke:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>business.facebook.com\/create\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Isi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nama BM<\/li>\n\n\n\n<li>Nama kamu<\/li>\n\n\n\n<li>Email akun Facebook<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Satu akun Facebook hanya boleh punya <strong>maksimal 2 BM<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Buat_Akun_Iklan\"><\/span><strong>2. Buat Akun Iklan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Masuk ke:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BM \u2192 Pengaturan \u2192 Akun Iklan \u2192 Tambahkan \u2192 Buat Akun Iklan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set timezone ke <strong>Jakarta<\/strong><br>Set mata uang ke <strong>IDR<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Assign_Partner_Hubungkan_BM_kamu_ke_TokopediaTikTok\"><\/span><strong>3. Assign Partner (Hubungkan BM kamu ke Tokopedia\/TikTok)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Masuk ke:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akun Iklan \u2192 Tetapkan Mitra \u2192 Masukkan Business ID Tokopedia\/TikTok<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set izin menjadi:<br>\u2714 Lihat Kinerja (View Performance)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalau sukses \u2192 akan muncul tanda partner aktif.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Buat_Katalog_CPAS_di_TikTok_Seller\"><\/span><strong>4. Buat Katalog CPAS di TikTok Seller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Masuk ke:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Seller \u2192 Pemasaran \u2192 Iklan Kolaboratif \u2192 <strong>Buat Katalog<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email akun Facebook<\/li>\n\n\n\n<li>Nama Business Manager<\/li>\n\n\n\n<li>ID Business Manager<\/li>\n\n\n\n<li>ID Akun Iklan Meta<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jika \u201cAssign Partner\u201d belum benar, akan muncul warna merah.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Menunggu_Approval_3%E2%80%935_Hari\"><\/span><strong>5. Menunggu Approval (3\u20135 Hari)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah submit, kamu akan menerima email dari Tokopedia:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cTokopedia ingin bermitra\u2026 (undangan katalog)\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Klik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buka Pusat Kolaborasi<\/li>\n\n\n\n<li>Pilih akun iklan<\/li>\n\n\n\n<li>Terima katalog<\/li>\n\n\n\n<li>Set izin (centang semua termasuk <em>Buat Iklan<\/em>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Jika sudah \u2192 katalog akan aktif.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%A3_Struktur_Campaign_CPAS_yang_Wajib_Kamu_Jalankan\"><\/span>\ud83d\udce3 Struktur Campaign CPAS yang <em>Wajib<\/em> Kamu Jalankan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk hasil optimal, kamu <strong>harus menjalankan 2 Ad Set utama<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ad_Set_Pelanggan_Baru_All_Products\"><\/span><strong>1. Ad Set Pelanggan Baru (All Products)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<br>Mendatangkan traffic fresh dari Meta \u2192 TikTok Seller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kenapa all products?<br>Karena CPAS bekerja dinamis, biarkan Meta memilih produk mana yang paling berpotensi menarik pembeli.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ad_Set_Retargeting_All_Products\"><\/span><strong>2. Ad Set Retargeting (All Products)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tujuan:<br>Mengejar orang yang sudah melihat produkmu di TikTok tapi belum beli.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Penting banget:<br>Retargeting <em>tidak akan jalan<\/em> kalau tidak ada traffic dari adset Pelanggan Baru.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Gabungan dua adset ini membuat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic baru terus berdatangan<\/li>\n\n\n\n<li>Traffic yang belum beli terus dikejar<br>\u2192 hasilnya stabil, efisien, dan scalable.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%A5_Tambahan_Opsional_Kalau_Mau_Lebih_Optimal\"><\/span>\ud83d\udd25 Tambahan Opsional (Kalau Mau Lebih Optimal)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testing Interest (minat tertentu)<\/li>\n\n\n\n<li>Iklan video Meta \u2192 redirect ke TikTok Shop<\/li>\n\n\n\n<li>Iklan Awareness berbasis katalog<\/li>\n\n\n\n<li>Iklan conversion ke single product TikTok<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Semua bisa, tapi basic wajibnya tetap:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Pelanggan Baru<br>\u2714 Retargeting<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%AC_Penutup_CPAS_TikTok_Tokopedia_Mesin_Traffic_dari_Meta\"><\/span>\ud83d\udcac Penutup: CPAS TikTok Tokopedia = Mesin Traffic dari Meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kalau kamu punya SKU banyak, produk beauty\/health, atau toko TikTok Mall, CPAS ini bisa jadi \u201cmesin traffic\u201d yang memudahkan produk kamu mencari pembelinya sendiri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tidak butuh konten rumit, tidak butuh creator banyak \u2014 cukup katalog yang optimal dan strategi yang tepat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalau kamu butuh bantuan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong>Saya bisa bantu setting CPAS Meta untuk TikTok Tokopedia dari nol sampai iklan jalan<\/strong><br>\ud83d\udc49 Atau kamu mau belajar step-by-step-nya bersama saya<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kunjungi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8C%90_sandyzulfikarmyid_%E2%80%93_Konsultan_Digital_Marketing_Terpercaya\"><\/span><strong>\ud83c\udf10 <a href=\"https:\/\/sandyzulfikar.my.id\/\" data-type=\"link\" data-id=\"https:\/\/sandyzulfikar.my.id\/\">sandyzulfikar.my.id<\/a> \u2013 Konsultan Digital Marketing Terpercaya<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atau tinggal <a href=\"https:\/\/wa.me\/62895325254224\" data-type=\"link\" data-id=\"https:\/\/wa.me\/62895325254224\">WA<\/a> saya nanti saya bantu set up, optimasi, sampai hasilnya nyata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude80 Panduan Lengkap CPAS TikTok\u2013Tokopedia: Cara Kerja, Keuntungan, dan Cara Pasangnya TikTok kembali menghadirkan fitur baru untuk para seller: Iklan Kolaboratif atau yang lebih dikenal sebagai CPAS TikTok Tokopedia. Buat kamu yang ingin meningkatkan omzet toko di TikTok Shop atau TikTok Mall, fitur ini wajib banget kamu pahami. Di artikel ini kita bahas dengan bahasa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","_joinchat":[],"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta-ads","category-tiktok-ads"],"_links":{"self":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":1,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/23\/revisions\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}