{"id":22,"date":"2025-11-28T16:09:56","date_gmt":"2025-11-28T16:09:56","guid":{"rendered":"https:\/\/sandyzulfikar.my.id\/articles\/?p=22"},"modified":"2025-11-28T17:27:56","modified_gmt":"2025-11-28T17:27:56","slug":"langkah-langkah-pasang-cpas-tokopedia","status":"publish","type":"post","link":"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/","title":{"rendered":"Langkah-langkah Pasang CPAS Tokopedia"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/#%F0%9F%8E%AF_Apa_sih_Facebook_CPAS_itu\" >\ud83c\udfaf Apa sih Facebook CPAS itu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/#%E2%9C%85_Syarat_Supaya_Bisa_Pakai_CPAS\" >\u2705 Syarat Supaya Bisa Pakai CPAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/#%F0%9F%9B%A0%EF%B8%8F_Langkah_Mengaktifkan_Menjalankan_CPAS_di_Tokopedia\" >\ud83d\udee0\ufe0f Langkah Mengaktifkan &amp; Menjalankan CPAS di Tokopedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/#%E2%9C%A8_Kenapa_Banyak_Seller_Rekomendasi_Pakai_CPAS\" >\u2728 Kenapa Banyak Seller Rekomendasi Pakai CPAS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandyzulfikar.my.id\/articles\/2025\/11\/28\/langkah-langkah-pasang-cpas-tokopedia\/#%F0%9F%8E%AF_Tips_Supaya_CPAS_Kamu_Makin_Oke\" >\ud83c\udfaf Tips Supaya CPAS Kamu Makin Oke<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_Apa_sih_Facebook_CPAS_itu\"><\/span>\ud83c\udfaf Apa sih Facebook CPAS itu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook CPAS di Tokopedia adalah fitur iklan kolaboratif antara Tokopedia dan Meta (pemerintahnya Facebook &amp; Instagram). Intinya: kamu bisa pakai katalog produk Tokopedia kamu untuk bikin iklan di Facebook\/Instagram \u2014 tapi tetap bikin orang mendarat di toko kamu di Tokopedia. <a href=\"https:\/\/bigevo.com\/blog\/detail\/cpas-tokopedia?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan begitu, kamu bisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menjangkau audiens yang lebih luas di luar marketplace.<\/li>\n\n\n\n<li>Target lebih tepat, karena Meta bisa bantu tunjukkan iklan ke orang yang relevan.<\/li>\n\n\n\n<li>Iklan bisa mendorong pembelian langsung \u2014 orang klik, langsung ke Tokopedia, bisa beli deh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_Syarat_Supaya_Bisa_Pakai_CPAS\"><\/span>\u2705 Syarat Supaya Bisa Pakai CPAS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum pasang, pastikan toko &amp; toko-online kamu memenuhi beberapa syarat berikut: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toko kamu terdaftar sebagai \u201cOfficial Store\u201d (atau setidaknya level tertentu sesuai ketentuan). <\/li>\n\n\n\n<li>Punya akun Facebook Business Manager, karena katalog produk harus dikelola lewat sana. <\/li>\n\n\n\n<li>Punya minimal ~20 SKU aktif supaya katalognya relevant dan campaign bisa optimal. <\/li>\n\n\n\n<li>Foto produk dengan resolusi yang cukup (sedikitnya sekitar 600 \u00d7 600 px) supaya tampil dengan baik di iklan. <\/li>\n\n\n\n<li>Produk yang dijual bukan produk yang dilarang\/terlarang oleh kebijakan platform. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836-1024x582.jpg\" alt=\"\" class=\"wp-image-26\" srcset=\"https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836-1024x582.jpg 1024w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836-300x171.jpg 300w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836-768x436.jpg 768w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836-1536x873.jpg 1536w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230836.jpg 1573w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kalau semua sudah beres, yuk lanjut ke langkah pemasangannya \ud83d\udc47<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%9B%A0%EF%B8%8F_Langkah_Mengaktifkan_Menjalankan_CPAS_di_Tokopedia\"><\/span>\ud83d\udee0\ufe0f Langkah Mengaktifkan &amp; Menjalankan CPAS di Tokopedia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Berikut cara mudah buat mulai pakai CPAS:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Masuk ke <strong>Tokopedia Seller Dashboard<\/strong> via desktop \u2014 nggak disarankan via HP supaya tampilan penuh.<\/li>\n\n\n\n<li>Klik menu <strong>\u201cIklan &amp; Promosi\u201d<\/strong>, lalu pilih tab <strong>\u201cFacebook CPAS\u201d<\/strong>.<\/li>\n\n\n\n<li>Klik tombol <strong>\u201cBuat Katalog\u201d<\/strong> \u2014 ini akan membuat katalog produk kamu di sistem Meta. <\/li>\n\n\n\n<li>Masukkan <strong>Business Manager ID<\/strong> kamu supaya Tokopedia bisa akses katalog tersebut.<\/li>\n\n\n\n<li>Setelah itu, buka akun Business Manager kamu \u2014 lalu konfirmasi <em>sharing request<\/em> katalog dari Tokopedia. Ini penting supaya katalog benar-benar \u201chidup\u201d di Meta.<\/li>\n\n\n\n<li>Setelah katalog aktif, kamu bisa langsung bikin campaign iklan di Facebook\/Instagram via Ads Manager: pilih \u201cCollaborative Ads\u201d \u2192 \u201cPromote Catalog Sales\u201d \u2192 pilih katalog kamu \u2192 atur budget &amp; target audiens.<\/li>\n\n\n\n<li>Setelah iklan jalan: awasi performa iklan \u2014 klik, konversi, penjualan \u2014 agar kamu bisa optimasi supaya hasil maksimal.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"562\" data-id=\"25\" src=\"https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658-1024x562.jpg\" alt=\"\" class=\"wp-image-25\" srcset=\"https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658-1024x562.jpg 1024w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658-300x165.jpg 300w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658-768x422.jpg 768w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658-1536x844.jpg 1536w, https:\/\/sandyzulfikar.my.id\/articles\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-28-230658.jpg 1564w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%9C%A8_Kenapa_Banyak_Seller_Rekomendasi_Pakai_CPAS\"><\/span>\u2728 Kenapa Banyak Seller Rekomendasi Pakai CPAS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alasannya gampang: CPAS bikin promosi jadi simpel tapi efektif. Karena:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audiens yang dijangkau bisa jauh lebih besar \u2014 termasuk orang yang belum pernah dengar toko kamu.<\/li>\n\n\n\n<li>Karena target bisa disesuaikan, peluang dapet klik &amp; pembelian jadi lebih tinggi.<\/li>\n\n\n\n<li>Proses belanja tetap \u201csatu pintu\u201d: dari iklan langsung ke Tokopedia \u2014 praktis buat pembeli dan kamu nggak ribet atur funnel ekstra.<\/li>\n\n\n\n<li>Bisa cocok terutama kalau kamu sudah punya data produk &amp; stok banyak (jadi katalognya \u201cpadat\u201d) \u2014 makanya syarat 20 SKU.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_Tips_Supaya_CPAS_Kamu_Makin_Oke\"><\/span>\ud83c\udfaf Tips Supaya CPAS Kamu Makin Oke<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pastikan <strong>foto produk jelas dan menarik<\/strong> \u2014 resolusi minimal + visual yang menggoda.<\/li>\n\n\n\n<li>Gunakan <strong>target audiens dengan tepat<\/strong> \u2014 misalnya berdasarkan demografi, interest, atau retargeting orang yang sudah pernah lihat produk serupa.<\/li>\n\n\n\n<li>Pantau terus <strong>metrik hasil<\/strong>: klik \u2192 add to cart \u2192 beli. Kalau dari data kamu bisa lihat mana produk laku, kamu bisa optimasi anggaran &amp; katalog.<\/li>\n\n\n\n<li>Sesuaikan budget dengan produk: kalau kamu punya produk populer atau pun \u201cbintang\u201d, beri prioritas supaya cepat konversinya.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfaf Apa sih Facebook CPAS itu? Facebook CPAS di Tokopedia adalah fitur iklan kolaboratif antara Tokopedia dan Meta (pemerintahnya Facebook &amp; Instagram). Intinya: kamu bisa pakai katalog produk Tokopedia kamu untuk bikin iklan di Facebook\/Instagram \u2014 tapi tetap bikin orang mendarat di toko kamu di Tokopedia. Dengan begitu, kamu bisa: \u2705 Syarat Supaya Bisa Pakai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","_joinchat":[],"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta-ads","category-tokopedia-ads"],"_links":{"self":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":2,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":36,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/posts\/22\/revisions\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/media\/24"}],"wp:attachment":[{"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandyzulfikar.my.id\/articles\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}